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About the Project

Electro-Voice booth at NAMM

From booth design to videography and motion graphics, I created and co-art directed much of the NAMM booth design. My work on the videography for the "Audio Arena" display screens was designed, directed and created by me. The close-to 10-minute audio/video presentation is what drove the demos for our loudspeaker room. Other video and booth design was directed by me and the display company integrated the graphics into the booth structure. It was an extensive project, but great to work on.

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Working with the display company to integrate the video and graphics into the booth was essential to the success of the show. Our video screens displayed product information and demonstrations to provide customers a better view of the products.

The Audio Arena was the centerpoint of the Electro-Voice booth. This presentation and demonstration of the loudspeaker product lines helped to launch these into the market.
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design photo

By creating engaging audio and video screens, I made use of product photography and live action video. I art directed and collaborated to show our products in the corrrect use and applications.

The stunning booth design and layout was a success at NAMM and a great catalyst to launching our new product lines. The displays and video screens were an integral part of this launch.
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